Harte Hanks – BetterDemandGen.com
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Challenge
Harte Hanks was looking for a way to attract more customers in the B2B area. At the same time, they needed to expand ROI by offering new monetization opportunities.
Approach
Harte Hanks by was sitting on a large library of resources including research, white papers and videos that illustrated the strength of its B2B content marketing and data management solutions.
Recognizing that showcasing the existing content and allowing prospective customers to benefit from it, is the best way to prove your value and attract new business.
Results
In less than three months, together with Harte Hanks and external marketing consultants, we designed and implemented a demand generation portal.
The CMS based portal allowed Harte Hanks to update content as frequently as needed, with ease.
Available resources where organized by category, medium and information type supported by a subscription engine that enhanced quality lead collection.
