Be a Market Leader

Implementing AI-native go-to-market (GtM) is now a strategic imperative because it compounds both speed and precision across the entire revenue engine: 

• Using gen-AI to shrink sales research and follow-up cycles (HubSpot reports ~30% less discovery time and 20% faster follow-ups)
• Lift conversion at key moments (Shopify cites ~15% higher conversions for chatbot-assisted buyers during Black Friday 2024)
• Systematically outgrow peers (Salesforce finds teams using AI are far more likely to report revenue growth than those that don’t).

Companies weaving AI deeply into GTM are setting new performance bars and even new growth benchmarks for AI startups, while laggards face rising acquisition costs and channel risk as AI reshapes search and discovery (e.g., AI overviews depressing traditional SEO traffic).

In short: the gap between AI-native GTM and “business-as-usual” is widening, and it shows up directly in pipeline velocity, win-rates, and unit economics.